Google Analytics is a tracking and reporting software that measures website traffic. Think of it as an undercover website policeman that measures not only the speeding users, but every single user that visits your website.
With this information at your fingertips, we can analyse the effectiveness of your web presence and digital marketing through the online interactions with your customers.
Here is a video from the Straight Up Founder and Head Cheese, Chris Bindley, showing a step-by-step guide of how to add a Google Analytics account to your WordPress website.
Note: We are assuming a prior level of knowledge about the back end workings of your WordPress website. If you have any questions, please do not hesitate to reach out, we are more than happy to help you with the process!
Setting up your account:
Step 1 - In order to set up a Google Analytics account you will first need to have a Google account.
Step 2 - Go to analytics.google.com and log in with your email and sign in.
Step 3 - Set up your account name
Step 4 - Create your property name (website address)
Step 5 - WAIT !!! - Do not click NEXT just yet
Step 6 - Click on show advanced options
Step 7 - Marketing Information
Step 8 - Sign your life away to Google by agreeing to the local terms and conditions.
We are nearly there, I promise.
Step 9 - There are more marketing questions to be answered you can tick the ones that you feel are appropriate to your business.
Step 10 - Now we get your new account details
Step 11 - Log into the back end of your WordPress website (if you have no idea how to do this please reach out for help)
Step 12 - Find the Settings tab in menu on the left-hand side of the page
Step 13 - Breathe a huge sigh of relief and add Google Analytics Expert to your resume!
Google Analytics will transform the way you interact not only with your customers, but your own website and in 12 steps you can be a Google Analytics guru. Of course, if you require any assistance with setting up Google Analytics please give us a call.
Chris Bindley is Founder of Straight Up Digital and Supplier Digital. He is a result oriented professional delivering search engine marketing success from start-ups businesses to global brands.
Straight Up Digital is a full service digital marketing agency based in Burleigh Heads, Gold Coast, Australia. We specialise in Web Design, SEO (Search Engine Optimization), Social Media, Paid Ads (AdWords & Facebook Ads), Email Campaigns and Video Marketing.
Straight Up by name. Straight Up by nature. We prefer to tell it how it is and we aren\'t afraid of the difficult conversations with our clients. Our goal is to become the most transparent and results focused digital marketing company of the third millennium!
We have been helping businesses for over 10 years across a variety of industries including restaurants, real estate, construction, manufacturing, certified trades, professional services, podcasts and events.
Whilst based on the Gold Coast we service clients all over Australia and around the World. If you have any questions about your website, social media or lead generation please get in touch.
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