Visit Our In-House Podcast Studio
Panic Room Productions
Panic Room Productions is the podcast production arm of Straight Up Digital. What began as a way to capture content for our clients, has grown into a full-service Podcast Studio with audio and video capabilities. With support from the Straight Up Digital social media team, Panic Room provides a service like no other on the Gold Coast. We not only produce your podcast but also have the capacity to market your podcast to the masses. Whether it’s a passion project or part of your company’s marketing mix, the team at Panic Room Productions have the solution for you.
Podcasting as a Marketing Tool
Podcasting has quickly become one of the most popular ways to consume content. It’s a great way to stay informed and entertained while on the go. And best of all, you can listen to podcasts at your own pace and convenience.
From a commercial perspective, it is possible for businesses to reach a wider audience with their marketing messages. If you’re not using podcasting as part of your marketing strategy, you’re missing out on a powerful tool that can help you reach more customers and grow your business. Here are three reasons why you should start using podcasts in your marketing mix:
Podcast Production Services
Strategy & Development
Production & Editing
Hosting & Distribution
Podcast Launch
Marketing & Promotions
Podcast Audits
Measuring Success
Courses & Workshops
1. Podcasts are extremely popular
Podcasts are quickly gaining in popularity. In fact, they’re now the most popular form of digital audio. According to a recent report, podcast listening is up from 37% to now 40% with each listener consuming around 7 hours a week of content. This surge in listening has seen the Australian market overtake the US for the first time ever.
2. Podcasts are easy to consume
Another reason why podcasts are so popular is that they’re easy to consume. With most of the population living on their mobile phones, podcasts are an easy way to entertain busy people.
With platforms like iTunes and Spotify practically in their pockets, it’s easy for people to find and listen to podcasts. All they need is a smartphone and a pair of earbuds.
3. Podcasts are an effective marketing tool
Podcasts are also an extremely effective marketing tool. When you create a podcast, you have the opportunity to build trust and relationships with your audience. People listen to podcasts because they want to learn from experts. By creating informative and engaging content, you can position yourself as an authority in your industry.
Podcasts are also a great way to generate leads and drive sales. You can use podcasts to promote your products or services, and you can include call-to-action messages that encourage listeners to take action.
If you’re not using podcasts in your marketing mix, you’re missing out on a powerful tool that can help you reach more customers and grow your business. If you’re ready to start taking advantage of the power of podcasting, contact us today. We’ll help you create a podcast that will engage and inform your audience.
